Jolabokaflod

Picture a dark evening, deep into December with winds howling wildly outside and tree branches tapping windowpanes as if seeking entry and relief from the Arctic cold. Feather-light snowflakes fall softly to the ground, covering footprints that just an hour ago led up to your home. The moon shines brightly through the evergreens and the scent of pine still lingers in the fresh frosty air you inhaled, when you opened your front door to let in guests.

Inside warmth emanates from the blazing fireplace and the welcoming faces of family and friends. On the mantel above the glowing embers, sit fir branches, berries, and pinecones found in your backyard. A tall sturdy tree stands majestically in a corner showing off its twinkling lights and brightly colored ornaments. Soon everyone will gather there to exchange paper wrapped presents. Although each person knows what their gift is, the anticipation of which one, stirs a sense of excitement.

Clad in comfy clothing, lounge wear, even pajamas, guests scope out their preferred cozy place. Perhaps a seated nook, a plush sofa, or a padded chair. Maybe a down-filled floor pillow with a velvety throw. Once chosen, attention is drawn to the delectable treats. Piping hot rich cocoa in mugs, and sweets like buttercream covered milk chocolates, nougat wrapped licorice, and smooth sticky caramels, all on offer. 

Then the time comes, the time everyone is waiting for…the Icelandic Christmas Eve tradition of Jolabokaflod! Pronounced “yo-la-boke-uh-flowed” it roughly translates to “Christmas Book Flood”. Rooted in this country’s love of literature and storytelling, it is the cherished custom of giving and receiving new books, then snuggling up for a peaceful evening of reading together.

From my journal: January 8, 1991, Redondo Beach, California

“Got my first vegetarian cookbook for Christmas! What’s better than a book?”  

Jolabokaflod began in the mid-1940s during World War II when many commodities were rationed. Because paper imports were one of the few exceptions, books became valued gifts. It’s also around that time that the first Bokationdi or the Book Bulletin was issued and sent to all Icelandic homes. This catalog lists new titles available for the Christmas season, further sparking an interest in the joyous act of book buying and giving. These bulletins are still sent to homes every fall, resulting in a huge increase in book sales. And this “book flood” accounts for about 80% of the nation’s book sales for the entire year!

Reading remains an important part of Icelandic life. When children read books they are encouraged to consider different points of view, ask questions, and make connections. When families read together this calming activity strengthens emotional bonds. Perhaps this tradition is one reason Icelanders boast nearly a 100% literacy rate. Wow!

Opening up a new mystery, wearing my favorite flannel pjs and cushy slippers, relaxing in my comfy recliner, in front of our warm fireplace, holding a mug of hot chocolate, with loved ones gathered around, sounds like the perfect way to celebrate the tradition of Jolabokaflod. On Christmas Eve, or on absolutely any other wintry evening. Ahhh!

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